Welcome

I am an assistant professor (tenure track) at the Department of Business Economics of the University of the Balearic Islands in Palma.

My research examines how people and organizations learn from experience and how mental representations and social norms shape judgment and behavior. I study the cognitive processes that guide norm perception, showing that individuals often align with the most frequently observed behavior rather than the behavior of the majority, and I identify heuristics such as “simple averaging” that drive evaluations of categories but can lead to systematic errors.

Beyond these contributions to social cognition and organizational learning, my ongoing projects explore how category boundaries affect exploration, how experience-based information dominates descriptive messages in shaping attitudes, how in-group favoritism evolves over time, and how the clarity of social norms influences deservedness judgments. I also collaborate on large-scale replication and meta-science projects that test the robustness of findings in the social and behavioral sciences.

Together, this program advances our understanding of how people interpret and respond to uncertain environments, with applications to marketing, organizational behavior, and public policy.

​Click here for my CV.