Welcome

I am an Assistant Professor in the Department of Business Economics at the University of the Balearic Islands in Palma.

My research examines how consumers and organizations learn, generalize, and make decisions when information is partial, repeated, or digitally mediated. I study how categories shape learning from experience, how repeated observations influence perceived norms and market prevalence, and why concrete experiences can outweigh aggregated information.

My research has been published in journals including the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, Nature, and the Pacific-Basin Finance Journal. My current work applies these ideas to consumer judgment, organizational learning, online reviews, prices, brands, and artificial intelligence.

I teach marketing, human resource management, and decision-making, with an emphasis on evidence-based analysis and active learning.

​Click here for my CV.